'Where Brand Vision Meets Customer Need'

 

As a fashion brand consultant specialising in sustainability, I excel at the delicate balance the the fashion industry demands.

I help design teams honor brand vision while keeping customer needs at the forefront. Together, we create beautiful pieces that women want to wear repeatedly, feel great in, and can style in ways that feel individual and creative.

My strength lies in understanding women  - what they need from their wardrobes and what drives them to purchase. This insight allows me to develop collections with design teams that balance commercial viability with a creative thread that feels relevant and fresh, creating pieces that can be lived in, worn repeatedly and are beautiful enough to desire. 

HOW I WORK WITH BRANDS - Working with designers and design teams, I bring   industry wide expertise and deep personal understanding to every project -  from grasping creative concepts to understanding a brands unique language and market position.

WHAT I OFFER - 

• Materials assessment and alternative textile sourcing.
  
• Sustainability certification and roadmap creation.
  
• Future trend and colour strategy integration.
• Range planning through a sustainable lens.
• Innovation opportunities and collection story telling. 
  
• Bio material stratagies and implementation.

 

' Supporting brands where sustainable innovation meets commercial expertise - where function and desirability unite.